SOCIAL MEDIA 101: It's Not Rocket Science, but It's an Art!
Oh, the majestic world of social media: where cat videos reign supreme and where 15-second dances can launch global trends. But beneath the surface of "do-it-for-the-vine" moments, there's a method to the madness. Here, we're diving deep into the cosmic soup of building a brand on social media. And guess what? You don't need a Ph.D in hashtagology!
1. Consistency is Key, Not Just in Baking Cakes
Imagine waiting for your favorite TV show every week, only to find out it airs randomly. Frustrating, right? This principle applies to social media. Your followers want to know when they can expect to see content from you. Consistency means two things: frequency and brand message. Your audience should get a sense of what to expect and when. So, schedule posts like you'd schedule coffee breaks. Essential and at regular intervals!
2. Connect with Your Audience: Yes, Like That Rom-Com Scene
Speaking of coffee breaks, social media isn’t just about broadcasting your message. It's about brewing genuine connections. Reply to comments, share user-generated content, ask questions, or even throw in a meme or two (appropriately!). When you engage with your audience, they're more likely to engage back. It's the law of social media physics (well, not really, but it should be!).
3. Engaging Content: Because No One Wants a Dull Story
You've got their attention – now what? It's showtime! Provide value. Whether you're sharing a behind-the-scenes look, a useful tip, or a heartwarming story, keep it fresh and relatable. Your brand's narrative should compel your audience to click, share, or even save. Remember, engagement is the currency in the world of social media!
4. Artistic Visuals: Paint Your Canvas, Picasso!
A picture is worth a thousand words, and in the land of social media, it might just be worth a thousand likes too! Captivating visuals are the gatekeepers of attention. They dictate whether someone will stop scrolling to read your caption or story. Use high-quality images, play with graphics, and never underestimate the power of a good filter. (But let's keep the duck face in 2010, shall we?)
In Conclusion: To DIY or Not to DIY?
If you're swamped with other business endeavors or you just want to make sure your brand truly shines like Sirius on a clear night, let INSTASTARS handle the reins. We're here to craft a social strategy tailored uniquely for your brand, ensuring you don't just fit in but stand out from the constellation of competitors. After all, why be a mere star when you can be a supernova? Book Your FREE Consultation with INSTASTARS Today!
If you decide to DIY here's a Social Media Resource that we found very helpful!
Here's what you'll discover in this Guide:
200 Tips on social media marketing so you can take full advantage of these free, high traffic sites.
Tips on choosing which social media site to use
Tips on getting started with a social media site
Tips on keeping subscribers glued to your page/account
Tips on using multimedia content
Tips on using language
Tips on using Youtube effectively
Tips on how to expand the reach of your social media account
Tips on outsourcing work and task
Tips on dealing with trolling, defamation, and other derogatory comments from users
Tips on using Facebook
Tips on using Twitter
Tips for safety
Tips on involvements you should avoid
Tips on measuring and improving the effectiveness of your social media acoount
Tips on coming up with good content
Tips on writing your comments and posts effectively
Tips on unique ways to deliver your message
Tips on improving customer relationships
Tips of dealing with competition
Tips on financing your social media account
Tips on making your social media account user friendly
.....And much, much more !